We create behaviour-changing ads and measure them against the commercial value they produce.
Live ad creative from the market we track. Updated daily.
Cloud Ten brings market intelligence, buyer psychology, creative and paid media together. We uncover why customers respond, build ads around those insights, and track what happens after the conversion: lead quality and closed revenue to contribution profit.
The problem we exist to fix
Neither answers the only question that matters: which of this spend is genuinely making you money, and why.
Every channel counts conversions it influenced, and some it didn't. That isn't dishonesty, it's how attribution works. But it means the dashboard and your bank statement rarely agree. We still read the platform numbers. We just don't stop there.
Most ads start from a blank page and a hunch, then get “validated” by the same inflated numbers. The industry's answer has been AI. Used to guess faster, not to know more.
Two ways this bites
Blended profit measurement reconciled to your P&L, creative built from what your market already rewards, and media judged on contribution margin.
See how it works → For B2B lead genForm and call tracking through to closed revenue, so you know which campaigns produce deals, not contact records your sales team ignores.
See the B2B approach →How we fix it
Find out what makes people act.
We analyse competitor ads, customer language, reviews, search behaviour and category trends to understand what customers want, what they resist and what changes their decision.
The customer becomes the brief.
Build every ad around a reason to work.
We turn those insights into concepts, messages and creative designed around real motivations, objections and buying behaviour. AI helps us analyse and explore faster. Human judgement makes the work worth noticing.
The industry is using AI to make more. We use it to know more.
“Six soothing sounds for better sleep”
A countable promise. Six, not “lots of”. The brain can check it, so it believes it.
“Clay litter stinks. Meet Scoop Planet.”
Names the thing you actually hate. You don’t have to imagine the problem. You’ve smelled it.
“Protein powders used to flair up my IBS”
Leads with the objection, not the product. The buyer who ruled the category out gets a reason back in.
We work from a library of 32 named mechanisms. Every concept is briefed against one before it’s made, so there’s a reason it should work before it costs you anything.
Follow the conversion through to money.
We run the campaigns and track what happens after the click. Whether the lead was qualified, the opportunity closed, or the sale produced contribution profit.
The platform reports the conversion. We measure what it became.
If it doesn't reconcile to your bank, it doesn't go in the report.
Illustrative figures. We run this on your numbers, daily.
The vault
That's the commitment: incrementality testing built into the engagement. We go dark on a channel, measure what your revenue actually does, and report the result whether it flatters us or not. It's the one test that can't be gamed, which is exactly why almost nobody offers it.
Selected work
“One of our investors spotted an ad on Facebook. She turned out to be an ideal buyer. I'm always impressed by the high net-worth profiles the team delivers.”
“Our business has accelerated massively, allowing us to grow much quicker than we ever could have done organically.”
What we do
Meta, TikTok and Google as one discipline. Measured on blended return.
Concepts, UGC and production, built from a named mechanism.
Content and community that compound attention and feed the evidence loop.
Senior strategists, one commercial plan.
C10 Radar™. A live read on your market and your customers.
Server-side tracking, POAS reconciliation, incrementality testing.
Start with proof
01 · Longest-running competitor ads
“Six soothing sounds for better sleep”
Mechanism: Specificity
“Pits smell as good as your beard”
Mechanism: Objection handling
“Noticeable difference in skin in weeks!”
Mechanism: Framing
02 · What we’d test first
