Cloud Ten / B2B lead generation
For B2B lead generation
Your agency reports leads.
Your board asks about revenue.
Form and call tracking carried through to closed revenue, so you know which campaigns produce deals rather than contact records your sales team quietly ignores.
Run your pipeline
Cost per lead is the cheapest
number to look good on.
Halve your CPL by loosening qualification and the dashboard improves while the business gets worse. Move the sliders and watch what happens to the only number that matters.
How we work
Tracked to the close,
not the form.
Every lead carries its source to the CRM
Server-side tracking and offline conversion imports, so a closed deal reports back to the campaign, ad set and creative that produced it.
The platform optimises toward deals
Feed closed revenue back in and the algorithm stops chasing cheap form-fills. That single change usually does more than any bid strategy.
Creative is built for the buyer, not the form
Concepts briefed against a named persuasion mechanism, drawn from ads your category has already paid to keep running.
In practice
“One of our investors spotted an ad on Facebook. She turned out to be an ideal buyer. I'm always impressed by the high net-worth profiles the team delivers.”
Monty BerrowFounder, Berrow Properties
See what your competitors keep paying for.
We'll pull your two closest competitors' longest-running ads, name the mechanism behind each, and walk you through what we'd test first.